Brownlee.co

Brownlee.co is a 2022 W3 Gold Award Winning website design and brand refresh. Brownlee is a luxurious loungewear company that produces high-quality clothes that are comfortable and functional. Their clothes are sustainably crafted from high-quality terry cloths and Supima cotton and milled organically in the United States.

Role:
I was the lead designer for Brownlee’s brand refresh and website redesign. I started by providing the client with a polished mood board that spoke to the client's simplicity, sustainability, and luxuriousness. I provided the client with a color palette that felt warm and represented their Swedish ancestry. I also assisted them with fonts that felt chic, classy, and timeless. I then created a style tile to show a preview of the look and feel of the site with the fonts, button styles, and color scheme in use. After that, I went into wireframes for the homepage, product pages, and checkout page. Once the wireframes were approved, I began the UI phase by adding styles, colors, and fonts to the pages. After a few rounds of revisions, I provided the client with a fully functional e-commerce website.

Agency:
Pyxl

Type:
Brand refresh and UI/UX

Year:
2021-2022

Awards:
2022 W3 Gold Award