Nonprofit Organizations
I created social ads for various nonprofit organizations like Caring Across Generations, America Forward, and National Legal Aid & Defender Association.
Role:
Each client provided creative briefs, brand guidelines, specific messaging, and imagery they wanted to use for their ads. I utilized the tools they gave me to create well-designed and effective ads that represent each of their brands through social media platforms like Facebook, Instagram, and Twitter.
Agency:
Do Big Things
Type:
Digital Design
Year:
2022
Caring Across Generations
The client wanted a simple design using their brand colors and messaging that promoted the 2022 Caring Across Generations Care Fellowship and encourage their followers to sign up. They wanted to use imagery showing family, happy people, and care givers. I presented designs that highlighted the text and paired well with the imagery.
America Forward
The client provided an existing design template and images for their ads. Taking inspiration from the template, I designed a set of ads for Instagram and Twitter in 3 different styles with imagery, messaging, and colors that tie them together.
National Legal Aid & Defender Association
The client needed three ads with different messaging and imagery. For each ad, I played around with photo treatment, color scheme, and layout to give the ads their own style. In doing so, I kept similar elements and type treatments to tie all three designs together.
