BetterHelp Rotoscope Ad

This is a 30 second rotoscope animation advertising the online mental health service, BetterHelp.

Role:
I was tasked to create a rotoscope animation ad for a company of my choice. I came up with the copy and artwork for the ad. I chose the mental health service BetterHelp. My concept was to show a person battling with their mental health challenges and choosing to overcome them. For the artwork, I found a video of a dancer pushing and pulling away from large shadow hands. This video captured the internal battles we all face. I created a rough drawing design on crinkled paper paired with a handwritten copy effect to represent someone writing in their diary.

Type: School Project
Motion Graphic | Rotoscope

Year:
2021